Space Food Sticks

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They were chewy, rod-shaped energy snacks developed after Pillsbury worked with NASA on foods astronauts could eat in space. The idea was that the food had to be compact, nutritious, not crumbly, and easy to eat, even in tight spaceflight conditions. Pillsbury then marketed them to the public during the Apollo era, when anything connected to astronauts and the moon felt exciting.

They came in flavors like chocolate, peanut butter, and caramel, and were sold as a “nutritionally balanced” between-meal snack. In a way, they were an early version of what we would now call an energy bar, only shaped more like a little chewy stick.

TRS write-up:

Pillsbury’s Space Food Sticks were the kind of snack that could only have come from the space-race era.

In the late 1960s and early 1970s, kids did not just want candy. They wanted something that felt like it belonged in an astronaut’s lunchbox. Space Food Sticks looked like little chewy rods and came in flavors like chocolate, peanut butter, and caramel. They were promoted as a nutritious between-meal snack, but the real selling point was right there in the name: space.

Pillsbury had worked on food for NASA, and the company turned that connection into a grocery-store snack kids could imagine taking all the way to the moon. They eventually disappeared from shelves, but for anyone who remembers them, Space Food Sticks were a perfect little bite of Apollo-era childhood.

Forgotten Jingle From Funny Face

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The Funny Face drink mix commercials from the early 1970s are a classic slice of Saturday morning nostalgia. Produced by Pillsbury as a direct competitor to Kool-Aid, the “When You’re Hot, You’re Hot” campaign leaned heavily into the popular culture of the era to sell their powdered refreshments.

The tagline “When you’re hot, you’re hot… and when you’re not, you’re not” was actually borrowed from the 1971 crossover country hit by Jerry Reed. The commercials adapted this catchy hook to suggest that when kids were hot from playing outside, the “coolest” thing they could be was a “Funny Face.”

The brand was famous for its anthropomorphic fruit characters, each with a distinct personality. During the 70s run, you would typically see:

Goofy Grape: The unofficial leader of the group.

Rootin’ Tootin’ Raspberry: A cowboy-themed character.

Freckle Face Strawberry: One of the most popular flavors.

Loud-Mouth Lime: Known for his wide grin.

Choo-Choo Cherry: An engineer-themed character.

A Bit of Trivia
Interestingly, Funny Face underwent some significant changes before that 70s jingle became famous. Two original characters, Injun Orange and Chinese Cherry, were discontinued in the late 1960s due to their stereotypical nature and were replaced by Jolly Olly Orange and Choo-Choo Cherry.

By the mid-70s, Funny Face began to lose ground to Kool-Aid’s massive “Kool-Aid Man” marketing blitz. While the brand eventually faded from most grocery shelves, the “When You’re Hot, You’re Hot” jingle remains one of the most recognizable pieces of 70s advertising.

If you’re looking into 70s beverage history, you might also remember Wyler’s or Great Shakes, which used similar high-energy animation to grab the attention of the “cereal commercial” demographic.

The Pillsbury Company officially discontinued the brand in 1994.
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