“Give a hoot, don’t pollute!” Those six words made Woodsy Owl one of the most memorable public-service characters of the 1970s.
The U.S. Forest Service introduced Woodsy in 1971 to teach children that preventing pollution was everyone’s responsibility. Harold Bell helped create the character with Forest Service advisers Glenn Kovar, Betty Conrad Hite and Chuck Williams while they were working on the television series Lassie. Williams supplied the slogan that turned an owl’s “hoot” into an unforgettable environmental message.
Woodsy appeared in television and radio spots, educational films, posters, coloring sheets, bookmarks, decals and classroom kits. The Forest Service even sent a costumed Woodsy into schools to teach children about littering and conservation.
One of Woodsy’s familiar voices belonged to Sterling Holloway, whom generations also knew as Disney’s Winnie the Pooh. Woodsy became so popular that he received his own Gold Key comic-book series and was soon recognized by most American families with children.
His message later expanded to “Lend a Hand, Care for the Land,” encouraging people to do more than simply avoid littering. Even so, the original slogan remains the one many of us immediately remember.
Did Woodsy Owl make you think twice before dropping something on the ground?