ABC Promotes Combat!

https://www.theretrosite.com/wp-content/uploads/2026/05/Combat-AD.mp4

An hour after posting the intro, I thought it would be fitting to share this old ABC commercial for Combat!.

TV promos back then were simple, but they knew how to sell a show. A few dramatic scenes, serious narration, and suddenly you knew Tuesday night meant war drama, danger, and another mission with Sgt. Saunders and Lt. Hanley.

Combat! aired on ABC from 1962 to 1967 and followed a frontline American infantry squad during World War II. The show starred Vic Morrow and Rick Jason, with stories that often went beyond the usual good guys versus bad guys setup. It showed soldiers tired, scared, angry, loyal, and still trying to hold on to their humanity in the middle of war.

This promo is also a time capsule of how television used to treat war dramas. It was entertainment, yes, but it carried a seriousness that made it feel different. The Greatest Generation was still very much present in American life when this aired, and many viewers did not need the show to explain what sacrifice meant.

Posting this on Memorial Day feels right. Not because a TV show can fully capture what they went through, but because it reminds us how much World War II shaped the families, fathers, uncles, neighbors, and veterans many of us grew up around.

Remembering Combat! On Memorial Day

https://www.theretrosite.com/wp-content/uploads/2026/05/Combat-intro.mp4

Since this is Memorial Day, I thought the intro to Combat! was worth sharing.

This was another one of those shows a lot of our dads watched. To a kid, it looked like an action show: soldiers, rifles, tanks, explosions, and that serious opening that told you this was not going to be a cartoon-style adventure.

But Combat! was different from a lot of TV war shows. It followed an American infantry squad fighting through Europe during World War II, and it often focused less on glory and more on fear, loss, duty, and the bond between men trying to survive. The series aired on ABC from 1962 to 1967, starring Vic Morrow as Sgt. Saunders and Rick Jason as Lt. Hanley. It ran for five seasons and 152 episodes, making it one of television’s longest-running World War II dramas.

Looking back, I can understand why Dad watched it. Many in that generation either served, knew someone who served, or grew up in the shadow of World War II. For kids, we saw the uniforms and action. For them, there was probably a lot more behind it.

On Memorial Day, Combat! is a reminder that the Greatest Generation was not made up of movie heroes. They were young men asked to do impossible things, many of whom never came home.

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