Colt 45 and the Man Who Waited for the Pour

Colt 45 started in Baltimore in 1963, and even the name had a local sports connection. The brand now says it was named for Baltimore Colts running back Jerry Hill, who wore jersey #45. So right from the start, Colt 45 had that mix of beer, sports, attitude, and local pride built into it.

But before Billy Dee Williams later made Colt 45 famous with “works every time,” the brand had another unforgettable advertising campaign — the calm, silent man who barely reacted to anything.

In the 1960s Colt 45 malt liquor commercials, Billy Van sat at a table while the world around him went completely crazy. There could be noise, danger, action, beautiful women, strange characters, or total chaos, and he would barely move.

Then the Colt 45 was poured.

That was the joke. Nothing impressed him until the glass filled up.

The campaign came from W.B. Doner, the Baltimore ad agency behind Colt 45’s early advertising for National Brewing. Their idea was not to make another ordinary beer commercial. They wanted Colt 45 to feel different — a “completely unique experience” — and these ads certainly were. They played more like strange little comedy sketches than standard drink ads.

Even the music helped. The odd, bouncy tune came from Robert Maxwell’s “Solfeggio,” better known to classic TV fans from Ernie Kovacs’ Nairobi Trio. It gave the commercials that slightly offbeat, almost dreamlike feel.

Looking back, these ads were pure 1960s advertising: stylish, weird, simple, and memorable. A Baltimore-born malt liquor, a silent comic setup, a familiar piece of oddball TV music, and one perfect reaction when the drink was poured.

Do you remember the Colt 45 man who stayed calm through everything?

Maxwell House and the Percolator Days

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Before Mr. Coffee changed the way so many of us made coffee (drip coffee), most homes had a percolator sitting on the stove or plugged in on the counter.

This old Maxwell House ad from the 1950s really shows how much effort went into getting a good cup of coffee. The percolator had to bubble, perk, and fill the kitchen with that smell before anyone got their first cup.

What stands out now is how dramatic the ad makes it all look. The rich dark coffee, the steam rising from the percolator, and the dark grounds all make a simple cup of coffee feel almost seductive.

Don’t get me wrong, I appreciate my drip coffee that goes into a carafe and stays warm for hours. There is something nice about pressing a button and knowing coffee will be ready and waiting.

What memories does this percolator ad bring back to you?

Before the Lawyers Got Involved

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As a kid, I always wondered why adults were leaving blasting caps around often enough that they had to hire Willie Mays to make a commercial about it.

This old PSA is such a strange piece of TV history. One minute you were watching cartoons or cereal commercials, and the next minute one of the greatest baseball players of all time was looking into the camera warning you not to touch explosives.

It feels like it came from that era before everything had ten warning labels, sealed packaging, and a legal department reviewing every word. The message was simple: if you find a blasting cap, do not pick it up. Tell a policeman, a fireman, or an adult.

Looking back, it is funny how many safety lessons were delivered to kids through television. Fire safety, seat belts, strangers, drugs, littering, and apparently, random blasting caps.

Only back then could Willie Mays interrupt your Saturday morning to warn you about explosives.

Do you remember this PSA?

New Country Corn Flakes

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The New Country Corn Flakes commercial stood out to me as a kid, and I still remember it to this day. So I guess it was an effective ad.

It was not flashy by today’s standards. There were no cartoon mascots running around, no big prize reveal, and no wild animation. Instead, it had that plain, old-fashioned country feel, with a serious farm couple look that reminded people of American Gothic.

That may be why it stuck. The ad was simple, a little odd, and very catchy. It kept repeating the name and selling the idea that these corn flakes were crispier, toastier, and just a little different from the usual bowl of cereal.

Looking back, it feels like a perfect example of early 1960s advertising. Sometimes the commercials that stayed with us were not the loudest ones. They were the ones that had a strange little rhythm, a memorable image, or a jingle that somehow never left your head.

Do you remember New Country Corn Flakes, or is there another cereal commercial that has stayed with you all these years?

The FedEx Fast-Talking Man

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Before every company tried to make commercials feel like mini-movies, FedEx gave us one that felt like a full workday packed into 30 seconds.

The famous Federal Express fast-talking commercial starred John Moschitta Jr., who became known as one of the fastest talkers people had ever heard. In the ad, he plays a high-pressure office worker rattling off orders, calls, deadlines, and instructions at machine-gun speed.

That was the whole point. Business was moving faster, offices were busier, and everyone needed things done yesterday. FedEx used the joke perfectly: in a fast-paced world, you needed a delivery company that could keep up.

It was funny, memorable, and very 1980s — phones ringing, papers flying, everyone rushing, and one man talking faster than most of us could even listen.

“Shoop Shoop Hula Hoop”

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I remember my mom calling it the “Shoop Shoop Hula Hoop,” and for years I wondered where that came from. Now I know she wasn’t just making up a funny name — that was actually part of Wham-O’s marketing.

The original Hula Hoop craze took off in 1958, but like most fads, it cooled down. Wham-O later tried to bring it back by adding a new twist: sound. They put small ball bearings inside the hollow plastic hoop so that when you spun it around your waist, it made a swishing, “shoop shoop” kind of noise. TIME described the 1967 version as the New Shoop Shoop Hula Hoop, with bright colors and ball bearings inside to give it that “whirry” sound.

That explains why the name stuck with so many parents. It wasn’t just a hula hoop anymore — it was the one that made noise. Toy collectors and nostalgia sites still point to the Shoop Shoop version as Wham-O’s attempt to freshen up the craze, and later versions from the 1970s kept the name alive.

It’s funny how those advertising names became part of everyday family language. A kid might have just called it a hula hoop, but Mom remembered the commercial name: Shoop Shoop Hula Hoop. And once you hear that, you can almost hear the sound of it spinning again.

Slinky

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The Slinky was just a coil of metal, but once you put it at the top of the stairs, it became magic. It could walk, stretch, flop, twist, and occasionally tangle itself into something no child on earth could ever fully fix.

Invented by accident in the 1940s, the Slinky became one of those toys almost every kid knew. You did not need batteries, a screen, or instructions. You just needed stairs, patience, and maybe a little luck.

And who can forget the jingle? “It’s Slinky, it’s Slinky…” Once that got in your head, it stayed there.

Did you have a Slinky? And did yours actually make it all the way down the stairs?

Put A Little Old Spice In Your Life!

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Before Old Spice became the loud, funny commercial brand we know today, it sold romance, confidence, and that “dad or granddad getting ready for a night out” feeling. This vintage ad with Brett Halsey and Catherine Roberts is pure old-school TV advertising — elegant music, a beautiful woman, a handsome man, and the simple message that Old Spice made him unforgettable.

Get Dad an 8-Track Player!

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There was a time when a trip to Radio Shack felt like walking into the future — even if you only needed batteries, a fuse, a connector, or one little part nobody else carried.

For many of us, Radio Shack was where we first saw CB radios, scanners, stereo gear, remote-control toys, electronic kits, and eventually computers like the TRS-80. The shelves were packed with gadgets, wires, adapters, and things we did not fully understand but still wanted.

And who remembers giving your name, address, and phone number just to buy a pack of batteries?

Do you miss Radio Shack?

Magilla Gorilla

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Magilla Gorilla was one of those classic Hanna-Barbera characters who was impossible not to like. Sitting in Mr. Peebles’ pet shop with his little hat, bow tie, suspenders, and endless supply of bananas, Magilla was always waiting for someone to take him home.

Of course, every time someone did, it usually went wrong — and poor Mr. Peebles would end up with Magilla right back in the window.

Do you remember watching Magilla Gorilla?

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