1970's Archives - Page 8 of 17 - Retro Reminiscing Video and Pictures

Silly Millimeter Longer Ad- Did Your Parents Follow The Trend?

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You ever look back at some of these old commercials and just shake your head?

This is one of those for me… the one where they made a big deal about a cigarette being just a little bit longer. We’re talking a millimeter… something you’d need a ruler to even notice. But back then? They sold it like it was a game changer.

Even as a kid I remember thinking, wait… that’s it? But the way they presented it, you’d think you were looking at a luxury item. Zoomed in shots, side-by-side comparisons, and that smooth voiceover selling the idea like it mattered.

Brands like Virginia Slims leaned hard into that image. It wasn’t just smoking… it was style, confidence, sophistication. And tied into that whole “You’ve come a long way, baby” vibe, it all felt bigger than it really was.

And then there’s the music.

That jingle always hit my ear like La Bamba… that same upbeat, bouncing rhythm that sticks in your head whether you want it to or not. Not the actual song… but close enough that your brain grabs onto it.

And somehow they wrapped all of that together and made cigarette size a trend.

Think about that.

There was a time when a slightly longer cigarette felt like a status move. Longer, slimmer… like you were keeping up with something. They took something barely noticeable and turned it into a whole thing.

Different times, right?

But here we are… still talking about it.

Let me ask you…

Were your parents into the trends… or once they picked a brand, that was it?

“I am stuck on Band-Aid, ‘cause Band-Aid’s stuck on me…”

Yeah… same here

Growing up, I had Band-Aids on all the time… and not always because I needed one. Sometimes it was just proof I went through something that day. Scraped knee, bike wipeout… you wore it like a badge of courage.

But here’s the part that always stuck with me…

Back then, you didn’t have the internet to tell you who wrote what. You just kind of found out things. And for me, that moment came listening to a Barry Manilow cassette.

He’s talking to the audience about his early days… before the fame… when he was writing commercial jingles. Then he starts singing them… and I’m sitting there like, wait… I KNOW these.

And then… boom… the Band-Aid song.

I remember thinking, no way… that guy??

And the deeper you go, the crazier it gets. Before he ever hit it big, he was cranking out jingles for brands like State Farm, McDonald’s, Pepsi… the kind of stuff you didn’t realize you memorized until someone pointed it out.

“Like a good neighbor…”

“You deserve a break today…”

Those weren’t accidents. That was someone who knew exactly how to hook you in seconds.

So of course that Band-Aid song stuck forever… it was built to.

And here’s something else… go back and watch that commercial closely. There are a couple kids in there… just starting out… who would go on to become very big names later on. I won’t spoil it, but once you see it, you’ll have one of those “hold up…” moments.

Think about that…

A simple commercial…

A future music legend writing the song…

Future stars in front of the camera…

And here we are… decades later… still singing it like it never left.

The New Guy Who Surprised Everyone Singing the Schaefer Jingle

I remember whenever that commercial came on, everyone in the house would stop to admire the singing—my mom, my four brothers, but especially my dad, who was known to have a Schaefer beer every now and again. Listening to it now, I can still picture us all sitting in the living room watching it together.

It starts out like any job site scene. The new guy gets put on the spot, a little pressure from the older guys. “Sing the Schaefer jingle.” You’re expecting him to stumble through it… and then out of nowhere, he just nails it. Not just good—really good. That’s what grabbed everyone.

What most people didn’t realize is that the “new guy” was actually Larry Kert, the original Tony from West Side Story. He wasn’t just an actor—they slipped in a real Broadway performer. Kert had already made his mark on stage and even won a Tony Award for Company in 1971, just before this commercial was airing. So when he starts singing, that voice is the real deal.

And that jingle? You didn’t forget it.

“Schaefer is the one beer to have when you’re having more than one.”

Back in 1972, Schaefer Beer was right in the middle of a big transition. For years, it had been a Northeast favorite, but in the late ’60s and early ’70s the company made a serious push to go national. They expanded brewing capacity, including opening a massive new brewery in Pennsylvania, and invested heavily in advertising—those memorable jingle-driven commercials were a big part of that strategy. Distribution widened, and suddenly Schaefer wasn’t just a New York beer anymore—you could find it across much of the country.

At its peak in the early ’70s, Schaefer was selling millions of barrels a year and ranked among the top beer brands in the U.S. It still had that working-class, no-frills identity, and that commercial captured it perfectly.

But like a lot of regional brands that tried to scale up, the competition got tougher. The big national brewers started dominating shelf space and advertising budgets. By the late ’70s and into the ’80s, Schaefer began to lose ground. The company was eventually sold, production shifted, and the brand slowly faded from the spotlight. It still exists today, but it’s a shadow of what it once was.

For me though, it’s not about the beer.

It’s about that moment… sitting in the living room, everyone stopping what they were doing, and just appreciating something simple that was done really, really well.

When Credit Required Husband’s Permission

This Spiegel account application from the early 1970s is more than a piece of vintage retail paperwork. It is a window into a financial system that once treated women’s access to credit as conditional—often requiring approval from a husband, regardless of a woman’s own income, employment, or financial history.

At the center of the form is a requirement that now feels startling: if the applicant is married, the husband must sign the agreement. In many cases, the wife’s signature appears secondary. This was not unusual at the time, nor was it illegal. Prior to the passage of the Equal Credit Opportunity Act of 1974, lenders were allowed to consider sex and marital status when approving credit. Married women could—and frequently did—lose access to credit unless their husbands co-signed and accepted legal responsibility for the debt.

This requirement was not merely symbolic. The husband’s signature transferred financial liability, reinforcing the legal and cultural assumption that the husband was the “head of household.” Women were often treated as authorized users rather than independent borrowers. Even women with steady jobs and their own earnings were frequently denied credit in their own names. Divorce, separation, or widowhood could instantly unravel a woman’s financial standing, leaving her with little or no credit history of her own.

The application also highlights how invasive credit screening once was. Applicants were asked to disclose their age, number of children supported, employer information, length of employment, and income frequency. Two references—often other retailers or finance companies—were required to vouch for reliability. Credit decisions were reviewed manually and could take weeks. This friction was intentional. Credit was designed to be restrictive, cautious, and slow.

Spiegel, like many major mail-order retailers of the era, operated as both merchant and lender. Customers purchased goods on installment plans directly from the company, which functioned much like a private bank. Terms were spelled out in dense legal language, and optional credit insurance was frequently promoted, further entangling consumers in long-term financial obligations. These systems gave retailers enormous control over who was deemed “creditworthy.”

Change came in 1974 with the passage of the Equal Credit Opportunity Act, a landmark law that prohibited discrimination in credit decisions based on sex, marital status, or pregnancy. For the first time, women could apply for and receive credit independently, without a husband’s signature or approval. This shift reshaped not only consumer finance, but personal independence itself—allowing women to build credit histories, start businesses, buy homes, and control their own financial futures.

Today, credit applications are digital, approvals are often instant, and spousal permission is no longer a factor. Yet this single piece of paper captures a time when financial autonomy was restricted by law, gender, and social norms. What now seems unthinkable was once routine—and understanding that history helps explain why modern credit protections exist, and why they still matter.

🚀 When William Shatner Turned “Rocket Man” Into Comedy Gold

In 1978, William Shatner stepped on stage at the Saturn Awards and delivered one of the most unforgettable performances in pop culture history—a spoken-word version of Rocket Man by Elton John.

But this wasn’t a traditional performance. Shatner leaned fully into dramatic pauses, intense stares, and theatrical delivery, turning the song into something closer to performance art than music. With a cigarette in hand and layered video effects behind him, he created a moment that felt strange, bold, and oddly captivating all at once.

What makes it endure isn’t just how unusual it was—it’s the humor behind it. Shatner wasn’t failing; he was committing to an exaggerated style so completely that it became funny. It’s a reminder of his unique charm: he understood the line between drama and parody, and wasn’t afraid to blur it.

Decades later, the performance still circulates as a cult classic. And while it may not have been his most traditional success, it perfectly captures something essential about Shatner—his willingness to take risks, have fun, and leave audiences wondering whether to applaud… or laugh.

The Magic of Cracker Jack Prizes: When Cheap Toys Meant Everything

For generations, opening a box of Cracker Jack wasn’t just about caramel popcorn and peanuts—it was about the prize. That tiny mystery tucked inside the box carried a kind of excitement that felt outsized compared to its actual worth. And let’s be honest: most of those prizes were cheap plastic trinkets. But somehow, they were still better—way better—than what came later.

Back in the day, Cracker Jack prizes had personality. You might get a little figurine, a miniature tool, a whistle, a ring, or some oddball toy that didn’t quite make sense but still felt like treasure. They were often flimsy, sometimes poorly made, and rarely lasted long. But that didn’t matter. The real value was in the surprise—the moment of discovery as you dug through sticky popcorn fingers hoping to find that little paper sleeve.

For many of us, the appeal wasn’t even about collecting or keeping them. It was curiosity. What did I get this time? Would it be something cool, weird, or completely useless? That mystery was the whole experience. You didn’t expect quality—you expected possibility.

Then came the shift.

As the years went on, those tangible little toys started disappearing, replaced by paper prizes—stickers, puzzles, codes, and eventually those tiny folded booklets. Technically, they were safer and cheaper to produce. But they lacked something essential. They didn’t feel like a “prize.” They felt like filler.

A plastic figurine—even a badly molded one—had presence. You could hold it, toss it, lose it under the couch, or carry it around for a day. A booklet? You glanced at it once and it was gone. No weight, no imagination, no staying power.

That change marked more than just a downgrade in prizes—it signaled the end of a small but meaningful ritual. The tactile joy, the randomness, the tiny spark of anticipation—it all faded into something more disposable and forgettable.

Looking back, it’s clear those old Cracker Jack toys were never about value in the traditional sense. They weren’t collectibles (at least not to most of us at the time), and they certainly weren’t high quality. But they delivered something better: a moment. A brief, curious, slightly magical moment that turned a simple snack into an experience.

And sometimes, that’s worth more than anything made of better plastic—or printed on paper.

Lily Tomlin, the Rat Race, and the Comedy That Questioned It All

Lily Tomlin rose to national fame on Rowan & Martin’s Laugh-In, where her unforgettable characters—especially Ernestine, the sharp-tongued telephone operator—took aim at corporate culture and the absurdities of everyday life. With biting wit and a playful delivery, Tomlin made audiences laugh while quietly exposing the frustrations of modern systems and institutions.

Her famous quote, “The trouble with being in the rat race is that even if you win, you’re still a rat,” perfectly reflects the cultural mood of that era. During the late 1960s and early 1970s, comedians were increasingly challenging traditional ideas about success, conformity, and the so-called American Dream. Tomlin stood out by blending humor with insight, offering commentary that was both relatable and thought-provoking.

While there is no widely confirmed record of exactly when or where she first delivered the line, it is believed to have circulated during her early stand-up routines and television appearances in that period. Like much of her work, the quote captures a broader truth rather than a single moment—one that continues to resonate in conversations about ambition, identity, and what it really means to “win.”

Did You Ever Order Sea-Monkeys?

In the golden age of comic books, nestled between superhero adventures and bubble-gum ads, one of the most enduring novelty pitches leapt off the pages: Sea-Monkeys. For just $1.25, kids were promised “a bowlful of happiness” filled with instant, trainable pets who could even clown around and perform tricks.

The brightly colored advertisements showed a smiling family of humanoid creatures with crowns, tails, and castles under the sea. They promised companionship, joy, and the thrill of bringing a magical world to life. Parents mailed away money orders, and weeks later, children eagerly tore into the package, ready to meet their new friends.

What they actually got was far different from the fantasy. Sea-Monkeys are, in reality, a species of brine shrimp (Artemia salina). The marvel wasn’t in their human-like personalities but in their biology: their eggs can survive for years in a dormant state, then hatch within hours once dropped into water. With the provided food packets and conditioners, the tiny shrimp could live for weeks or even months. While they didn’t juggle, smile, or build castles, they did dart around their little aquariums with enough vigor to captivate a generation of children.

The genius behind the Sea-Monkeys phenomenon was Harold von Braunhut, who first marketed them in 1957. By the 1960s and ’70s, the ads had become iconic fixtures of comic book culture, exemplifying the blend of wonder and exaggeration that defined mail-order novelties of the era. For many, Sea-Monkeys became a first pet, a first science experiment, or at the very least, a first lesson in advertising hype.

Today, Sea-Monkeys are still available, sold as novelty kits in toy and science shops. They remain a quirky piece of Americana—equal parts biology, marketing magic, and nostalgia. While they may never have lived up to the fantasy kingdom drawn in comic books, the joy of watching “instant life” unfold in a fishbowl still makes them a cultural curiosity that refuses to fade away.

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In The 70’s, This Is How We Whipped Inflation…

“WIN buttons” from the 1970s refer to a campaign launched by U.S. President Gerald Ford in 1974 called “Whip Inflation Now” (WIN). The campaign was part of Ford’s effort to combat the high inflation that plagued the U.S. economy during the mid-1970s.

Background

After the 1973 oil crisis and years of government spending on the Vietnam War and social programs, the U.S. faced rampant inflation.
President Ford addressed Congress on October 8, 1974, proposing a range of voluntary measures for Americans to curb inflation, such as conserving energy and reducing spending.

The WIN Campaign

WIN buttons were handed out as a form of patriotic encouragement. Americans were urged to wear them to show their commitment to fighting inflation.
The idea was that grassroots efforts—like saving money, avoiding waste, and boosting productivity—would help stabilize prices.

Public Reaction

The campaign was widely mocked and is often remembered as a failed public relations stunt.
Critics said the campaign lacked substance and placed too much responsibility on individuals rather than addressing deeper economic policies.
Some even wore the WIN buttons upside down, so they read “NIM”—interpreted as “Need Immediate Money.”

Legacy

Despite its failure, the WIN campaign is a memorable example of 1970s-era economic policy and presidential messaging.
It’s often cited in history and economics classes as a case study in how not to handle economic crises with symbolism over substance.

Takes A Licking, But….

🕰️ Timex: A Watch That Made History
Founded in 1854 as the Waterbury Clock Company in Connecticut, Timex began by making affordable timepieces for everyday Americans. The brand reinvented itself in the 1940s with a sleek new name—Timex, a blend of “Time” and “Kleenex”—to match its modern, mass-produced watches known for durability and reliability.

But it wasn’t just engineering that made Timex a household name—it was television, and one unforgettable man.

🎙️ John Cameron Swayze, a former NBC news anchor turned enthusiastic pitchman, became the trusted face of Timex in the 1950s. He hosted live commercials that put the watches through outlandish “torture tests”: strapped to outboard motors, frozen in ice, dropped off buildings, even attached to a jackhammer. Time and time again, the watch survived, and Swayze would deliver the now-legendary line:

“It takes a licking and keeps on ticking.”

📺 That catchy slogan, born in a golden era of live TV and hard-sell advertising, helped Timex become one of the best-known and best-selling watch brands in the world. Even today, the phrase still echoes as a symbol of toughness and timeless style.

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