Remember the Fruit of the Loom Lady?

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A lot of us remember Fruit of the Loom commercials because they were just plain fun, but this one has an extra connection many people may not realize. The woman in the commercial is Loretta Tupper, a veteran actress who became one of television’s most recognizable commercial performers. Kids remembered her as the Fruit of the Loom lady, while older viewers may have spotted her in all kinds of other ads during the 1970s and ’80s.

What made these commercials so memorable was the simple but clever idea of bringing the Fruit of the Loom characters right into an everyday home setting. It gave the brand a playful personality and helped make those fruit costumes instantly unforgettable. Looking back now, it’s another reminder of how much charm older commercials had, when a funny concept and one memorable performer could make an ad stick in your mind for years.

Do you remember seeing these Fruit of the Loom commercials when they first aired, and did you recognize Loretta Tupper?

Whoop-dee-doo for my Subaru Midas Ad

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I recognized Midas right away, but the lady driving the Subaru is another familiar part of this commercial. That’s Loretta Tupper, one of those faces we saw over and over again in commercials during the 1970s and ’80s. I’m going to save more about her for another commercial later, because she had quite an interesting career.

Midas itself started back in 1956 and, for its first few years, was basically all about mufflers and exhaust systems. One of its biggest selling points was the famous guarantee that covered the muffler for as long as you owned the car. The company gradually expanded, adding shocks in 1960 and brakes in 1979 before eventually becoming the full-service auto repair chain we know today.

It’s also a reminder of how common muffler shops once were. Replacing an exhaust system was simply a much more routine part of owning a car than it is today.

Do you remember going to Midas for a muffler, and did you recognize Loretta Tupper when she appeared?

F Troop

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There’s no special birthday or anniversary behind today’s Ken Berry clips. They just happened to come up, and after seeing him in Mayberry R.F.D., it seemed only right to go back to the role that first made him a television star, Captain Wilton Parmenter on F Troop

Parmenter was a well-meaning but accident-prone officer who became a Civil War hero completely by mistake after his sneezes were misunderstood as orders to charge. From there, he was placed in command of Fort Courage, where Sergeant O’Rourke and Corporal Agarn ran their own questionable business deals while trying to keep the captain out of trouble

Ken Berry’s background as a singer and dancer helped make his falls, reactions and physical comedy look effortless. Before F Troop, he served in the Army with Leonard Nimoy and later became part of Desilu’s talent-development program after attracting the attention of Lucille Ball.

Melody Patterson was only 15 when she auditioned for Wrangler Jane after claiming she was 18, although she had turned 16 by the time filming began. Jane could ride and shoot better than most of Fort Courage’s soldiers, but Captain Parmenter somehow remained completely unaware that she was in love with him.

And then there was that unforgettable opening theme. William Lava composed the music and Irving Taylor wrote the lyrics, creating a song that quickly explained how Parmenter accidentally became a hero and ended up commanding F Troop. It was almost a miniature episode before the show even began.

F Troop lasted only two seasons, from 1965 through 1967, but Ken Berry, Forrest Tucker, Larry Storch, Frank de Kova and Melody Patterson created the kind of cast chemistry that kept the show popular through decades of reruns

Mayberry R.F.D.

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How many of you kept watching Mayberry after Andy Griffith left? Mayberry R.F.D. continued the familiar small-town setting, but shifted the focus to farmer and town councilman Sam Jones, played by Ken Berry, and his young son Mike

The series still included many familiar faces, including Aunt Bee, Goober, Howard and Emmett. Its first episode even featured the long-awaited wedding of Andy Taylor and Helen Crump, giving longtime viewers a proper goodbye before the new chapter began

What may surprise many of us is how successful the show remained. Mayberry R.F.D. ranked among television’s top ten during its first two seasons and was still number 15 when CBS canceled it as part of the network’s move away from rural programming

This short clip also reminds us of the days when sponsors like Sanka and Post were announced as part of the program itself. Did Mayberry still feel the same to you after Andy left, or was something important missing?

I Can’t Believe I Ate That Whole Thing!

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“I can’t believe I ate that whole thing!” became one of those commercial lines everyone seemed to repeat, even if they had forgotten it came from Alka-Seltzer. Milt Moss played the painfully overstuffed Ralph, while Lynn Whinic delivered the perfectly dry response that made the 1972 spot so memorable.

The idea reportedly came after advertising writer Howie Cohen overate at a celebration dinner and complained about eating the whole thing. The commercial later entered the Clio Awards Hall of Fame and was even recreated decades later with Peter Boyle and Doris Roberts. Do you remember quoting this commercial around the house?

Thumbelina

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How many of you remember Thumbelina, or perhaps one of the many different versions that followed her?

This commercial appears to come from the early 1970s, when Ideal was turning Thumbelina into much more than one familiar baby doll. There were smaller versions, newborn versions, walking dolls, kissing dolls and even In-a-Minute Thumbelina, who sat in her high chair and impatiently rattled her cup against the tray

What made the original Thumbelina so different was the movement. A wind-up mechanism inside her body made her head and limbs slowly squirm, giving children the feeling that they were holding a restless baby rather than an ordinary doll. The Strong National Museum of Play considers her an important early step in the development of animated baby dolls.

Ideal kept adding new actions, outfits and accessories as the years went on. By the time of this commercial, Thumbelina had become an entire doll family, with each version offering children another little piece of pretend motherhood

We’re Having Beefaroni !!

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How many of you remember hearing “Hooray for Beefaroni” and suddenly wanting a bowl? This 1970s commercial turns a simple ride home for lunch into a little Italian adventure, with the young bicyclist speeding past markets, crowds and landmarks before finally reaching his Beefaroni

The commercial was part of a much larger campaign created by Young & Rubicam. Composer Roy Eaton wrote the memorable Beefaroni jingle, and it remained connected to the product for more than 30 years. An earlier commercial featured children charging through Venice while singing, creating an image that advertising writers later compared to the running of the bulls

The chef pictured on the can was not an invented mascot. Ettore Boiardi was a successful Italian-born chef who opened a Cleveland restaurant in 1924. Customers enjoyed his sauce so much that they began asking to take it home, eventually helping turn his restaurant recipes into a nationwide grocery brand. The spelling “Boy-Ar-Dee” was created simply to help Americans pronounce Boiardi correctly

Was Beefaroni a regular lunch in your house? Are you singing the jingle now?

7 UP the Uncola

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How many of you can still hear Geoffrey Holder’s booming voice and unforgettable laugh before this commercial even gets going? This 1983 spot came during the later years of his long association with 7UP, when he reminded viewers that the Uncola was “crisp and clean” with no caffeine.

Holder was much more than a memorable commercial spokesman. He was a Trinidad-born dancer, painter, choreographer, actor and director who played Baron Samedi in the James Bond film Live and Let Die. He also won two Tony Awards in 1975 for directing and designing the costumes for The Wiz. That voice and laugh were entirely his own, and they gave these commercials a personality few soft-drink campaigns could match.

The name 7UP remains one of the interesting mysteries in advertising history. Creator Charles Leiper Grigg apparently never explained it. The most repeated theories involve seven ingredients, the original seven-ounce bottle or lithium’s approximate atomic mass, but none has been conclusively proven. Even the familiar story that its original name was “Bib-Label Lithiated Lemon-Lime Soda” has been challenged because researchers found little historical evidence that it was ever the product’s official name.

Did your family regularly buy 7UP, or was it something you mostly remember being served when someone had an upset stomach?

Butter or Parkay?

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How many of you immediately heard that little tub say “butter” before Vic Tayback even finished arguing with it? This 1976 Parkay commercial is one of those advertisements where a single word can bring the entire routine back

Tayback appeared in the commercial during the same year Alice premiered on CBS, introducing television audiences to Mel Sharples and his famously short temper. What many of us probably never knew was that Michael Bell supplied the voice of the Parkay tub. He later became one of animation’s busiest performers, voicing characters in G.I. Joe, The Transformers, The Smurfs and Rugrats

What I love about this campaign is how simple it was. A person said “Parkay,” the package insisted it was “butter,” and eventually the person became convinced. The tub then switched sides and proudly announced “Parkay!” That little argument became so recognizable that other television programs began parodying it

Parkay kept bringing the talking package back for decades. In 2002, the company even placed computer chips under thousands of lids so selected tubs could actually say “butter.” Did anyone in your family ever repeat the commercial whenever Parkay appeared on the breakfast table?

This Ad Introduced Visa’s New Name

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Yes, this commercial was introducing what looked like a new credit card, but it was actually announcing that BankAmericard was becoming Visa. The ad shows the new Visa card placed directly over the older BankAmericard and ends with the line, “We’re keeping up with you.”

Bank of America had introduced BankAmericard in 1958. By the 1970s, many banks inside and outside the United States were issuing versions of the card, sometimes under different regional names. The organization adopted Visa in 1976 because it was a simple international name that sounded similar in different languages.

This appears to be the 1977 “Becoming Visa” campaign. The scenes of travel, restaurants, boating and shopping were meant to show that the card was becoming more modern and useful wherever customers went.

Existing BankAmericard holders did not need to open a completely new account. New cards gradually carried the Visa name, while older BankAmericards remained valid during the transition, reportedly until October 1, 1979.

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