The Retro site Archives - Page 5 of 14 - Retro Reminiscing Video and Pictures

Winston Tastes Good Like A …….

This animated commercial proves you did not need actors, scenery or even much animation to create something memorable. Musical notes dance across the screen, letters form the Winston name, and the package appears while the singers deliver one of advertising’s most familiar jingles.

The clip matches a 1963 Winston television spot, although the campaign began with the brand’s introduction in 1954. R.J. Reynolds named Winston after Winston-Salem, North Carolina, and promoted it as a filtered cigarette that still delivered flavor. The brand became the country’s best-selling cigarette by 1966.

The William Esty advertising agency built the campaign around “Winston tastes good like a cigarette should.” The use of “like” instead of “as” was intentional, creating a national grammar argument that helped make the slogan even more memorable. Walter Cronkite refused to say it incorrectly, Merriam-Webster cited it during a language debate, and Winston eventually answered its critics by asking whether they wanted good grammar or good taste.

Margaret Johnson ghostwrote the jingle and recorded it with her husband, Travis Johnson, and their group, the Song Spinners. The melody’s two quick handclaps became almost as recognizable as the words themselves. Winston later carried the campaign into popular television programs, including The Flintstones, where Fred, Barney and other Bedrock characters promoted the cigarettes.

Seen today, the commercial is also a reminder of how common cigarette advertising once was on television. Growing evidence about smoking’s health risks eventually led to the removal of cigarette commercials from American radio and television beginning in 1971.

Do you remember the words first, or those two perfectly timed handclaps?

And Away We Went With Jackie Gleason

I remember sitting in the living room with the family to watch The Jackie Gleason Show. The dramatic introduction always confused me because I expected some action, not the June Taylor Dancers!

When the “Glea Girls” were shown waiting for their cue to say their lines, we all yelled, “Go!” or “You’re on!” We did not realize the show was being broadcast live.

The Glea Girls introduced segments and helped give the program its glamorous Miami Beach look. They were different from the June Taylor Dancers, the professional dance troupe that performed the show’s large, carefully choreographed production numbers.

Jackie Gleason moved his show from New York to Miami Beach in 1964, turning Saturday nights into a weekly television trip to Florida. The program featured Gleason’s comedy characters, Sammy Spear and his orchestra, the June Taylor Dancers, celebrity guests and Johnny Olson’s enthusiastic introductions.

Beginning in 1966, The Honeymooners returned in color with Art Carney once again playing Ed Norton. Sheila MacRae played Alice Kramden, while Jane Kean played Trixie Norton. Many of their Miami adventures became full musical productions with elaborate sets and original songs.

Gleason regularly promoted Miami Beach as the “sun and fun capital of the world.” He ended each show by declaring, “The Miami Beach audience is the greatest audience in the world!”

The Miami version continued until February 28, 1970. But what I remember most is sitting in the living room with my family, waiting for the show to begin and yelling cues at the Glea Girls, even though we knew the program had already been recorded.

Did your family ever talk back to the television just for the fun of it?

I Want My Maypo!

This wonderfully simple 1956 commercial begins with Marky refusing to eat his breakfast while wearing his cowboy hat. Uncle Ralph tries the old airplane-and-hangar trick, accidentally puts the spoon into his own mouth and discovers that he likes Maypo. When Uncle Ralph begins eating the entire bowl, Marky finally delivers the line remembered by generations: “I want my Maypo!”

Animation pioneer John Hubley created the commercial around recordings of his four-year-old son, Mark. Rather than giving the boy a polished script, Hubley followed him with a microphone and built the cartoon around his natural words, reactions and mispronunciations. The result felt more like a funny family moment than a commercial.

The campaign transformed a poorly selling maple-flavored oatmeal into a national favorite. Sales rose an average of 78 percent and climbed as high as 186 percent in some markets. Marky became so popular that he appeared on packaging and inspired a vinyl bank, although Hubley initially fought attempts to merchandise a character based upon his own child.

Later commercials featured major athletes including Mickey Mantle, Wilt Chamberlain, Johnny Unitas, Don Meredith and Oscar Robertson declaring that they wanted their Maypo. Marky received a modern makeover in 2001, but kept his familiar cowboy hat and kerchief.

Maypo remains available today, proving that Marky’s demand lasted much longer than anyone probably expected.

Did you eat Maypo, or did you simply run around the house shouting, “I want my Maypo!”

Wacky Races

Saturday mornings became much more dangerous when Wacky Races premiered on CBS on September 14, 1968. Eleven bizarre vehicles raced across the country while Dick Dastardly and his snickering dog, Muttley, stopped every few miles to set another trap.

Every car matched the personality of its driver. Penelope Pitstop had the beauty-salon-equipped Compact Pussycat, Professor Pat Pending drove the transforming Convert-a-Car, and the Gruesome Twosome traveled inside the monster-filled Creepy Coupe. The Ant Hill Mob raced in the Bulletproof Bomb, while lumberjack Rufus Ruffcut drove a wooden vehicle with circular saw blades for wheels.

The funniest part was that Dick Dastardly probably could have won by simply continuing to drive. Instead, he repeatedly stopped his speedy Mean Machine to build complicated traps that usually backfired, leaving him and Muttley behind everyone else. Across all 34 races, they never recorded a first, second or third-place finish.

The cartoon produced only 17 episodes, each containing two separate races, but its characters proved too entertaining to disappear. Penelope and the Ant Hill Mob returned in The Perils of Penelope Pitstop, while Dick Dastardly and Muttley moved into airplanes for Dastardly and Muttley in Their Flying Machines.

Which racer did you root for, and did anyone actually want Dick Dastardly to win?

Sea Hunt and the Shows We Watched With Dad

Sea Hunt was another show I watched with my dad. Combat!, The Rat Patrol and, heck, even Gomer Pyle, U.S.M.C. were shows many of us watched beside our fathers. We were entertained, but we also learned from them about courage, responsibility, loyalty and doing the right thing.

Lloyd Bridges starred as professional diver Mike Nelson, a former Navy frogman who took on dangerous underwater rescues, criminals, sabotage and sunken mysteries. Sea Hunt ran from January 4, 1958, through September 23, 1961, producing 155 episodes over four seasons.

The show never belonged to one major television network. It was sold directly to local stations through syndication, so families watched it on different nights and at different times depending on where they lived.

Bridges learned to scuba dive for the role and eventually performed many of his own underwater stunts. Since actors could not easily speak underwater, much of the action was explained through Mike Nelson’s narration. Many scenes were filmed in the clear waters of Silver Springs, Florida.

I do not want to sound old, even though I am, but there do not seem to be as many father-and-son bonding shows anymore. Maybe it was not only the programs that made those nights special. Maybe it was simply sitting beside Dad and sharing something together.

Did you watch Sea Hunt with your father, and what other shows brought the two of you together?

Friday Nights Belonged to The Flintstones

Before The Flintstones became a childhood favorite through daytime reruns, it was a genuine prime-time television show. The series premiered on ABC on Friday, September 30, 1960, at 8:30 p.m., when children and adults were expected to watch together.

This lively promo turns the show’s Friday-night time slot into a full Stone Age musical production. Fred, Wilma, Barney, Betty and an assortment of prehistoric entertainers appear as the announcer reminds viewers where they should be on Friday night.

The first three seasons aired Fridays at 8:30. The show’s original opening music was the instrumental “Rise and Shine,” before “Meet the Flintstones” became the familiar theme during the third season.

Did your family watch The Flintstones at night, or do you remember it mostly from afternoon and Saturday-morning reruns?

Thanks Gumball _____________ what comes next?

My wife handed me something tonight, and I said, “Thanks for the gumball!” Before I could even finish, she immediately answered, “Mickey!”

It’s fun when you both connect at exactly the same time with an old commercial from your past. One little phrase can bring back a memory neither of you realized was still tucked away.

These Hasbro gumball banks combined three things kids loved: cartoon characters, candy and collecting pennies. The colorful gumballs filled the clear heads of Mickey Mouse, Bozo the Clown and Popeye, making each character look funnier with every refill.

You inserted a penny, received a gumball and heard the memorable line, “Thanks for the gumball, Mickey!” Decades later, that silly commercial is still bringing back memories and apparently finishing sentences in our house!

Did you have one of these gumball banks, or do you still quote the commercial?

Professionally Speaking, Meet the Ajax Man

We just told you about Madge the Manicurist. How about our favorite, or possibly only, professional dishwasher?

Actor Eugene Roche became television’s Ajax Man in the early 1970s, playing a no-nonsense restaurant dishwasher who knew exactly how to make greasy dishes “squeaky clean.” After washing a plate with Ajax dishwashing liquid, he would run his fingers across it to produce that memorable squeak.

His familiar sales pitch was, “Professionally speaking, you’ve got to try Ajax.” Roche’s everyday appearance and serious delivery made him seem like a genuine restaurant employee offering advice from years behind the sink.

Colgate-Palmolive ran the campaign through the Norman, Craig & Kummel advertising agency. Roche appeared as the Ajax Man from around 1971 through at least 1977, making him one of the decade’s most familiar commercial characters.

Roche later became a successful character actor, appearing as Pinky Peterson on All in the Family and Luther Gillis on Magnum, P.I.

Do you remember the Ajax Man making that plate squeak?

The Other U.N.C.L.E.

Since I made two posts today about The Man from U.N.C.L.E., I thought it only made sense to close the day with Disney’s The Monkey’s Uncle. No, not The Monkees the band, and not Napoleon Solo’s U.N.C.L.E., but a 1965 Disney comedy starring Annette Funicello and Tommy Kirk.

The movie was a sequel to The Misadventures of Merlin Jones, with Kirk playing the young college genius Merlin Jones and Annette playing Jennifer. The title comes from the old saying “I’ll be a monkey’s uncle,” and in the movie there is even a chimpanzee named Stanley mixed into the story. It is pure mid-60s Disney: college kids, inventions, a silly plot, and just enough teen appeal to make it feel current.

The strangest and best part is the opening. Somehow Disney got the actual Beach Boys to appear with Annette and sing the title song. The song was written by Richard and Robert Sherman, the same songwriting brothers behind many Disney classics, and D23 notes that the film featured Annette and the Beach Boys performing the title tune.

That is what makes the clip so perfectly 1965. You have wholesome Disney, former Mouseketeer Annette Funicello, the Beach Boys’ surf harmonies, and a goofy song built around a monkey joke. It is the kind of combination that sounds made up now, but back then it made perfect sense. Disney wanted the youth audience, Annette was already tied to the beach-movie crowd, and the Beach Boys gave it that instant teenage radio sound.

So after a day of U.N.C.L.E., here is the other “uncle”: not a spy agency, just Annette, Disney, a chimp, and the Beach Boys somehow making “monkey’s uncle” sound like a surf-rock hit.

Small Shots: Mattel’s Hot Wheels Dolls

Small Shots was one of those 1971 toy ideas that sounds strange now, but made sense once you see it. Mattel basically took the Hot Wheels idea and put little dolls on skates, wagons, carts, and other rolling stands that could run on Hot Wheels-style track.

The commercial is pure early ’70s toy advertising. Everything moves fast, the kids act amazed, and the announcer makes it sound like this was the next big thing. It was not just a doll, and it was not just a car. It was Mattel trying to mix both worlds together.

That was probably the real idea. Hot Wheels was huge with boys, while dolls were usually marketed to girls. Small Shots tried to pull both sides together — little fashion-style figures that could race, roll, and crash down a track. It was a clever idea, even if it also feels a little odd today.

Another interesting note: one of the early Small Shots commercials is listed among Jodie Foster’s early TV commercial work. She was still a child actor at the time, years before most people knew her name.

Small Shots did not last very long, but it is a great example of how toy companies in the 1970s were willing to try almost anything. Dolls on Hot Wheels track? Why not. In that era, if it rolled, launched, flipped, or crashed, somebody was going to put it in a commercial.