Forgotten Jingle From Funny Face

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The Funny Face drink mix commercials from the early 1970s are a classic slice of Saturday morning nostalgia. Produced by Pillsbury as a direct competitor to Kool-Aid, the “When You’re Hot, You’re Hot” campaign leaned heavily into the popular culture of the era to sell their powdered refreshments.

The tagline “When you’re hot, you’re hot… and when you’re not, you’re not” was actually borrowed from the 1971 crossover country hit by Jerry Reed. The commercials adapted this catchy hook to suggest that when kids were hot from playing outside, the “coolest” thing they could be was a “Funny Face.”

The brand was famous for its anthropomorphic fruit characters, each with a distinct personality. During the 70s run, you would typically see:

Goofy Grape: The unofficial leader of the group.

Rootin’ Tootin’ Raspberry: A cowboy-themed character.

Freckle Face Strawberry: One of the most popular flavors.

Loud-Mouth Lime: Known for his wide grin.

Choo-Choo Cherry: An engineer-themed character.

A Bit of Trivia
Interestingly, Funny Face underwent some significant changes before that 70s jingle became famous. Two original characters, Injun Orange and Chinese Cherry, were discontinued in the late 1960s due to their stereotypical nature and were replaced by Jolly Olly Orange and Choo-Choo Cherry.

By the mid-70s, Funny Face began to lose ground to Kool-Aid’s massive “Kool-Aid Man” marketing blitz. While the brand eventually faded from most grocery shelves, the “When You’re Hot, You’re Hot” jingle remains one of the most recognizable pieces of 70s advertising.

If you’re looking into 70s beverage history, you might also remember Wyler’s or Great Shakes, which used similar high-energy animation to grab the attention of the “cereal commercial” demographic.

The Pillsbury Company officially discontinued the brand in 1994.
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Silly Millimeter Longer Ad- Did Your Parents Follow The Trend?

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You ever look back at some of these old commercials and just shake your head?

This is one of those for me… the one where they made a big deal about a cigarette being just a little bit longer. We’re talking a millimeter… something you’d need a ruler to even notice. But back then? They sold it like it was a game changer.

Even as a kid I remember thinking, wait… that’s it? But the way they presented it, you’d think you were looking at a luxury item. Zoomed in shots, side-by-side comparisons, and that smooth voiceover selling the idea like it mattered.

Brands like Virginia Slims leaned hard into that image. It wasn’t just smoking… it was style, confidence, sophistication. And tied into that whole “You’ve come a long way, baby” vibe, it all felt bigger than it really was.

And then there’s the music.

That jingle always hit my ear like La Bamba… that same upbeat, bouncing rhythm that sticks in your head whether you want it to or not. Not the actual song… but close enough that your brain grabs onto it.

And somehow they wrapped all of that together and made cigarette size a trend.

Think about that.

There was a time when a slightly longer cigarette felt like a status move. Longer, slimmer… like you were keeping up with something. They took something barely noticeable and turned it into a whole thing.

Different times, right?

But here we are… still talking about it.

Let me ask you…

Were your parents into the trends… or once they picked a brand, that was it?

N-E-S-T-L-E-S… Nestlé’s makes the very best…

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I have vague memories of Farfel the dog himself, but that Nestlé’s jingle? That’s burned in there for life.

You know exactly what I’m talking about.

🎵 “N-E-S-T-L-E-S… Nestlé’s makes the very best…” 🎵
…and then that voice comes in to finish it…
“…chaaawwwwclit.”

Come on… you just heard it in your head, didn’t you?

That’s the part that stuck. Not the puppet, not even the commercial itself half the time… just that drawn-out delivery that somehow made it impossible to forget.

Now Farfel, for those who might not remember him as clearly, was this floppy-eared puppet dog created and voiced by Jimmy Nelson. He wasn’t flashy, wasn’t over-the-top… just kind of laid back, almost like he couldn’t be bothered to finish the word properly. And funny enough, that “lazy” delivery wasn’t even planned—it came from a mistake where the puppet’s mouth snapped shut early, and instead of fixing it, they kept it. Best decision they ever made.

And here’s something I was thinking about… back then, puppets didn’t creep us out the way they seem to today. You look at some of the comments online now and kids are like, “That thing is nightmare fuel!” Meanwhile, we were sitting there in the living room, probably on the floor, completely fine with it. No second thought. It was just part of the show.

Different time. Different mindset.

The commercial itself was simple. No crazy effects, no fast cuts, no overproduction. Just a catchy jingle, a memorable voice, and a brand like Nestlé making sure you never forgot their name. And it worked—because here we are, decades later, still singing it like it aired yesterday.

And that’s really the magic of those old commercials. They didn’t need to hit you over the head… they just slipped in, nice and easy, and stayed there.

Now I’ve got to ask… do you remember Farfel more, or is it the jingle that stuck with you like it did with me?

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