Slinky

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The Slinky was just a coil of metal, but once you put it at the top of the stairs, it became magic. It could walk, stretch, flop, twist, and occasionally tangle itself into something no child on earth could ever fully fix.

Invented by accident in the 1940s, the Slinky became one of those toys almost every kid knew. You did not need batteries, a screen, or instructions. You just needed stairs, patience, and maybe a little luck.

And who can forget the jingle? “It’s Slinky, it’s Slinky…” Once that got in your head, it stayed there.

Did you have a Slinky? And did yours actually make it all the way down the stairs?

Henry Fonda, Jodie Foster and Peter Brady Selling View-Master?

This is one of those commercials that makes you stop and say, “Wait… is that who I think it is?”

In 1971, GAF ran a View-Master commercial starring Henry Fonda, of all people, giving the toy a grandfatherly stamp of approval. Sitting with the kids is a very young Jodie Foster, years before Taxi Driver, Freaky Friday, The Accused, and Silence of the Lambs. Some postings also identify one of the boys as Christopher Knight, better known to TV kids as Peter Brady.

The ad is pure early ’70s View-Master magic: kids gathered around, clicking through those little reels, while Henry Fonda explains the wonder of seeing pictures in 3-D. Before home video, before tablets, before YouTube, this was how a kid could “visit” Disney, see TV characters, travel the world, or look at dinosaurs from the living room floor.

A fun fact: View-Master had been around since 1939, long before it became mostly thought of as a children’s toy. Under GAF, the reels leaned more into kid-friendly subjects like cartoons, TV shows, and entertainment tie-ins.

Another fun fact: Jodie Foster was already a seasoned child performer by this point. She began working as a child model and actress in the 1960s, so this commercial came before her big teen fame in the mid-1970s.

Ho Ho Ho… Green Giant!

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Some commercials you don’t just remember — you can still hear them. The Jolly Green Giant made vegetables feel bigger than life with that booming “Ho Ho Ho!”

The Green Giant character first appeared in advertising in 1928, but he wasn’t always the friendly leafy giant we remember. In 1935, ad man Leo Burnett helped reshape him into the smiling Jolly Green Giant.

The TV version most of us remember really took off around 1961, when “Ho Ho Ho” became his signature line and “Good Things from the Garden” became part of the campaign. The deep voice belonged to Len Dresslar, a Chicago singer whose laugh became one of the most famous sounds in advertising.

The Giant later got a young helper, Little Green Sprout, in the early 1970s. The campaign faded in and out over the years, but it never really disappeared. Even if he wasn’t always in the commercials, he stayed right there on the package.

Ho Ho Ho… Green Giant!

Did you have Shark Pack?

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I felt that changing the discs to make it do different maneuvers meant you might as well have pushed it by hand. Was I wrong?

Shark Pack was a 1970s toy boat line from Ideal, and the big feature was its interchangeable program discs. Instead of radio control, you put in a disc, set the boat loose, and it would follow a preset pattern, turning or circling depending on which disc you used.

For the time, that was a pretty clever idea. It gave kids a way to “program” the boat before home computers and remote-control toys became common. The commercial made it look exciting, with the boats cutting through the water and changing direction on command.

Like a lot of toys from that era, the real fun probably depended on where you used it and what you expected from it. If you had a pool, pond, or enough room to let it run, Shark Pack may have been a lot of fun. If you were expecting total control, the disc-changing part may have felt a little less magical.

That’s why I’m curious. Did Shark Pack really live up to the ad, or was it one of those toys that looked better on TV?

Who had a Secret Sam?

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With all it could do, there were still many other toys I wanted more. I remember seeing the commercials and thinking it looked impressive, but I wasn’t sure it would live up to the way it looked on TV.

Secret Sam was a Topper Toys spy set from the mid-1960s, right when James Bond, The Man from U.N.C.L.E., and secret-agent gadgets were everywhere. The big item was the Secret Sam Attaché Case, a black briefcase that hid a toy gun setup inside. It could be used as a pistol, converted into a rifle, fitted with a silencer, and even fired from inside the case. Some versions also had a message missile and a small working camera.

So did it live up to expectations? Probably yes if you were deep into spy play and had a good imagination. But if you expected it to work exactly like a TV spy gadget, maybe not. Like a lot of toys from that era, the commercial did most of the heavy lifting.

Looking back, Secret Sam was the kind of toy that looked incredible under the Christmas tree, but the real fun depended on how much secret-agent adventure you could create around it.

Speedline Race Cars: The Hot Wheels Rival

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Many of you asked about these when I posted the Hot Wheels advertisement. So now I have to ask: which did you have? Hot Wheels, Matchbox, Speedline, or all of them?

Speedline race cars were part of that late-19660s toy-car boom, when every company wanted a piece of the racing action. Hot Wheels had the orange track and wild colors, Matchbox had the more realistic little cars, and Speedline tried to get into the race with its own fast-looking cars and track sets.

They never became as famous as Hot Wheels, but that’s what makes them fun to remember. Some kids had the big names. Some had the off-brand or lesser-known racers. And honestly, when you were on the floor setting up races, it didn’t always matter what brand was stamped underneath. If the car was fast, it made the lineup.

For a lot of us, these little cars were more than toys. They were races across the living room, arguments over whose car won, and the beginning of a car collection before we even knew we were collecting.

So which ones were in your house?

Cheerios: Get Yourself Go!

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Before cereal commercials got too complicated, Cheerios gave us the Cheerios Kid, Sue, and the promise of “go-power.”

The idea was simple: eat Cheerios and suddenly you had the energy to take on whatever trouble showed up next. The late-1960s ads had that catchy “Get Yourself Go” jingle, the kind of line that stuck in your head long after Saturday morning cartoons were over.

A fun bit of trivia: the jingle is credited to Neil Diamond, before most of us knew him as the Neil Diamond.

Looking back, it was pure cereal-commercial magic: a bowl of oats, a quick cartoon adventure, and one more earworm we never quite forgot.

Suzy Cute and Louis Armstrong: Yes, This Really Happened

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The Suzy Cute doll commercial is one of those 1960s toy ads that makes you stop and say, “Wait, is that really Louis Armstrong?”

Yes, it is.

The commercial was for Topper Toys’ Suzy Cute doll, part of the company’s Suzy line. After Armstrong’s huge 1964 hit “Hello, Dolly!”, Topper’s Henry Orenstein apparently thought, “Who better to sell a doll than the man singing about Dolly?” Armstrong filmed and recorded the spot on January 6, 1965, shortly after returning from a major overseas tour.

The ad has Armstrong singing and performing with a group of little girls while promoting the doll. What makes it so charming, and a little surreal, is that Armstrong does not phone it in. The Louis Armstrong House Museum notes that even the full unused take of the jingle shows him treating it seriously, scatting, encouraging the band, and even playing trumpet during the extended recording.

That is what makes the commercial so memorable today. It is not just a toy ad. It is one of the greatest jazz legends of all time giving full Louis Armstrong energy to a tiny baby doll commercial.

Only in the 1960s could a toy company say, “Let’s get Satchmo to sell Suzy Cute,” and somehow make it happen.

Silly Rabbit, Trix Are For Kids!

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The Trix Rabbit is one of those cereal mascots who spent decades chasing the same bowl of cereal and almost never getting it.

Trix cereal was introduced by General Mills in 1954, but the famous slogan came a little later. General Mills says “Trix are for kids!” first appeared on the box in 1959, before the now-famous rabbit fully took over the campaign.

The setup was simple and perfect for kids: the rabbit wanted Trix, the kids caught him trying to get some, and then came the line everybody remembers:

“Silly rabbit, Trix are for kids!”

It worked because it was funny, colorful, and a little unfair. As kids, some of us probably felt bad for the rabbit. He tried costumes, schemes, disguises, and tricks, but those kids almost always shut him down.

Looking back, that was the magic of the campaign. One rabbit, one cereal, one catchphrase, and a generation that can still hear it in their head.

National Donut Day: Time To Make The Donuts With Fred

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Today is National Donut Day, so it feels like the perfect time to celebrate with Fred the Baker and his famous line: “Time to make the donuts.”

Fred was played by actor Michael Vale, who became the face of Dunkin’ Donuts in commercials from the early 1980s until 1997. The whole idea was simple: while the rest of us were still sleeping, Fred was dragging himself out of bed before dawn to make fresh donuts. That tired little walk and mumble made him feel like every hardworking person who had to get up early and do the job.

National Donut Day itself goes back much further. It was created by The Salvation Army in Chicago in 1938 to honor the “Doughnut Lassies,” women who served donuts to soldiers during World War I. It also helped raise money for people in need during the Great Depression.

So today, grab a donut and give a little nod to Fred. He made getting up before dawn look exhausting, funny, and somehow heroic.

Time to make the donuts!

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